Paul Breitenbach

Founder & CEO r4 Technologies, Inc. 

As a member of the founding team and original Chief Marketing Officer of priceline.com, Paul was a pioneer of e-commerce and created one of the world’s most iconic brands.  At priceline, Paul and his team perfected the art and science of turning data into profit and created a new business model that disrupted the Travel Sector and generated over $100 billion in shareholder value. 

Paul and three of his priceline co-founders created r4 Technologies to bring that same approach to technology, data and mathematics to large enterprises not born in the Internet Era. Built on decades of know-how and priceline DNA, his team has built a leading-edge Artificial Intelligence platform that empowers organizations to leverage their data and systems to create decision dominance and competitive advantage.  

In addition to leading r4, Paul is an active philanthropist and Public Health advocate, working with government and healthcare organizations to address complex and deeply rooted problems where AI capabilities and a “consumer” focus can make a difference. 

Paul has served on numerous company and advisory boards including the Cornell University College of Arts and Sciences.  

Paul’s true passion is working with great people who, like him, want to make a better world. In partnership with local high schools and colleges, he has created countless opportunities for students and recent graduates to learn technology and how to apply it to real world problems. 

Paul holds a B.S. degree from Cornell University College of Arts and Sciences and an M.B.A. degree from the Cornell SC Johnson College of Business.